Jewellery & Accessories
AISSO General Store – Basel
Our Offer
jewellery, accessories, cosmetics, bags, clothing
Interview with Jenny Nyfeler, Managing Director of AISSO General Store
What’s your favorite item?
My waist pouch. I love it. The Future Archive leathery belt bag is not only practical in everyday life, but also really chic. The precious piece is a product from Basel, and it’s handmade.
How long has your company been around?
After my fashion design studies, I attended several goldsmith courses and then eagerly searched for an atelier. In 2014, I found a studio and opened AISSO. Meanwhile, I served my customers a few streets away at the Feldbergstrasse. Here, I was able to expand my shop and now offer selected clothes, bags and cosmetics in addition to my jewellery.
What differentiates your shop from others in your industry?
I offer elegant, handmade jewellery from Basel. But there is more. In the AISSO General Store, you will find beautiful and sustainable products that aren’t available anywhere else in Basel.
What is the best seller in your shop at the moment?
Kathrin Eckhardt’s braided baskets are a well-deserved hit.
Whether it‘s summer or winter, they are a practical companion for everyday life. Every single basket represents the highest quality of craftsmanship from Ghana.
Are there any articles in your product range that are particularly popular as gifts?
Yes, the yoga mat cleaning spray from Burning Lights; a Swiss product that is produced on a natural basis. I think that the awareness for local and sustainable products is growing in society. Furthermore, my jewellery is often gifted as it is not only long-lasting, but also a very personal gift.
Where should AISSO be in five years?
I have carefully tested every single one of my products before adding it to my range of products. In the next five years, I want to expand this range further. Furthermore, I hope that AISSO will become better known as a shop in Basel and that AISSO will be perceived as an integral part of the shops in Basel.
What are you often asked by your customers?
What does AISSO mean? I first heard the word AISSO a few years ago on the streets of Paris. I liked the sound. When I opened the shop and searched for a name, I remembered the word AISSO again. The meaning of the word, however, I could not clarify.
Interview: MyCityShops, csh, 2019
Tips from the expert
Consume wisely. Quality over quantity It’s better to spend a little more on a local, Swiss product that convinces in terms of quality instead of buying cheap rubbish thoughtlessly. Those who buy cheap clothes of poor quality will soon have an overflowing wardrobe; however, they will not have anything to wear.
General Store
About AISSO General Store
The AISSO General Store is a shop in the pulsating little heart of Basel, the Kleinbasel. The wide range includes jewellery, accessories and cosmetics on a natural basis.
Location AISSO General Store
AISSO General Store
Feldbergstrasse 37
4057 Basel
Tel. +41 76 392 55 57
Opening hours
Mi-Fr 12:00 – 18:30
Sa 11:00 – 17:00
Jewellery & Accessories– Basel
On the channels of AISSO General Store you will always find content about the product range.
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