Often people come in, and because there are so many bright colors and patterns and prints everywhere, they get a little overwhelmed and need time to gather their minds, as one would while experiencing a ´delirium´….

What makes your store different from others in your industry?

Basel is a rather conservative city, with mostly conservative fashion options. My store has that eccentric article or accessory that other stores would not stock, and probably think are a little crazy, but that make the outfit something really special, something that will make an impression. Also, the prices. In Dandy Delirium, you will always be surprised at how reasonable the prices are!

With what budget can you find something great?

Socks are the lowest priced item, from CHF 12.- per pair. The focus of the shop are the shirts, from CHF 89.- for the long-sleeved, and CHF 65.- for the short-sleeved Polo shirts.

Which garment is the most sold at the moment?

Actually, the most-sold garment is the long sleeve, button down dress shirts for men (which come in a Tailored or Straight Cut), women and children (ages 6-14)

What are your plans for the future with your shop?

My plans for this shop are to continue to offer highly novel, original fashion and accessory merchandise for the shopper and eye-candy for the window shopper. My shop is a reflection of my personality and my tastes. The hope is that as the store continues to acquire inventory, that it becomes more and more a window into my psyche. I do not follow trends, nor am I interested in them, however I am always looking toward the future while remembering the things from the past that I love, which, for me, never go out of style.

What do customers ask you most often?

Customers ask me, ‚How did you get here?‘ By this they mean, ‚How does a NYC boy end up with a shop on Spalenvorstadt?‘ Well, it is a long story, but there is a shortened version of it, which can be found on the Dandy Delirium homepage under ‚Our Story‘.

Interview: MyCityShops, mp, 2019