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Original Gifts & Cards
Wunder-Laden – Basel

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Our Offer

postcards, souvenirs, bottles, care products

Interview with Vibusha Thüring, Managing Director of Wunder-Laden

Shopping Basel, Beste Shops Basel, Souvenirs, Geschenke, Vibusha Thüring, Wunder-Laden

What should never be missing in your suitcase? 

A postcard should never be missing in my suitcase. My loved ones get most excited about a handwritten message. Holiday greetings via WhatsApp or e-mail simply are not as well received.

Since when does your boutique exist?

We have been running our boutique since 2014 and reopened in December 2018. According to the motto: “Adieu Chico Scatola, welcome Wunder-Laden”, we said goodbye to the name that nobody could remember us by. At the same time, we strengthened our online presence with a new web shop.

What makes your boutique unique? 

We carry inventive products and a wide variety of postcards for all tastes. In addition, the unique location in Basel’s historic city centre and our shop premises in a listed building ensure a unique shopping experience. And most importantly, everyone who works here enjoys their jobs and our customers notice that.

Which service is best received by your customers?

In our shop, customers find exclusive gifts and souvenirs. For example, we have a Swiss stone pine product line, which isn’t available anywhere else.

We test these products ourselves. Therefore we can recommend them with a clear conscience. We only carry products that convince us and that we enjoy. Hence, we can advise our costumers optimally due to our experience.

Are there any products in your assortment that are particularly popular as gifts?

The sustainable 24 Bottles are always gladly accepted as gifts. The mouth-blown Nature’s Design decanter and glasses from the Black Forest are also well received by our customers. But that’s not all: the handmade Good Old Friends decorations made of lovingly shaped wire are often given away as presents. But of course, our top sellers are our cards. Whether postcards or double cards, customers will always find a suitable motif.

What are your plans for the future with your boutique?

The topic of sustainability is very close to my heart, after all, it is about the future of our planet. Based on the Zero Waste philosophy, we are trying more and more to avoid plastic articles. We therefore offer bamboo toothbrushes. In the future, we intend to get rid of as much plastic as possible. Furthermore, we aim to hold more events in the store. We plan to run a small pub in the shop during the carnival and the autumn fair. Online, we plan to be more present and therefore want to perfect our web shop continuously. And last but not least, the motto “the customer is king” remains our top priority.

What are you often asked by your customers?

Where do my products come from and where are they produced? This varies from product to product. In general, we aim to order all products from Europe and especially from Switzerland. Currently, this is possible for 80% of our assortment.

Interview: MyCityShops, csh, 2018

Tips from the expert

Whether for a birthday, Christmas, or a wedding; a personal, hand-written card gives the most pleasure to a loved one. Take the time to pick up a pen instead of sending a few words by email or WhatsApp without giving much thought.

Inventive Presents

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About Wunder-Laden

If you are looking for exclusive gifts and souvenirs, the Wunder-Laden gift boutique is the right address for you. We are a team of four people who work in sales with joy and enthusiasm in sales.

The topic of sustainability/fair trade and made in Europe/Switzerland is very close to our hearts. For this reason, we only include products in our range that meet these quality requirements. As a matter of principle, we only stock products that convince us and that we enjoy. With this background experience, we can advise our customers optimally.

Location Wunder-Laden

Nadelberg 30
4051 Basel
Tel. +41 61 261 61 26

Opening Hours
Di-Fr 10:00 – 18:30
Sa 10:00 – 17:00

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Inventive Cards and Presents – Basel

On the channels of Wunder-Laden you will always find content about the current assortment.